We need to talk about your future.
This may seem odd or even inappropriate under the current uncertain circumstances. But the lockdown won’t last forever, so we would like to help you use this time constructively to position yourself for an even brighter future as soon as the restrictions are lifted.
LinkedIn has recently become massively more relevant – both as a lead/opportunity generator and as a platform for people and businesses to come together to support each other. But most users are not maximising its full potential. So we’d like to share some tips to help you get the most out of it. With just a little savvy upkeep, it could open new – and unexpected – doors for you.
Change how you treat LinkedIn
Like most of us, you may neglect your profile, only dusting it off when you are looking for new opportunities. However, you will only reap what you sow: regular nurturing will yield juicier prospects.
Reach your ideal audience
Driving your audience to you requires a few words: key words. Pick out words which your desirable audience would use to look for the exact solution and services you are offering. Add your key words to the intro section of your profile, separated by a line:
Edit the headline here
Engage with your target audience
Visuals always draw attention. Ensure your photo is high quality and is authentic to who you are. Fill your media or testimonials sections with strong, eye-catching images. Match them with intriguing click-bait headers for maximum impact.
If you have brilliant testimonials or feedback, you can display them powerfully. Simply saving them on a Powerpoint slide, add an image – either their company logo or your company logo, or their LinkedIn photo (if it is a personal plaudit) – then save as a PDF and upload to the “Featured” section of your page.
Add media, feature posts or articles you have shared here
Create a rapport
“To thine own self be true.” If only Hamlet had listened… Make sure that visitors to your page get to “meet” the real you. Authenticity is crucial to building a relationship – even an online one.
Above all, you want the visitor to get a strong feeling for what it would be like to work with you. Stick to what you know, words you would use, opinions you will stand by.
Create a buzz
To increase your chances of reaching your audience, include hashtags at the end of your posts, which will include your posts within the wider conversation of that topic. It will increase the number of likes your posts or profile can achieve and you might even end up “trending” – the holy grail!
Don’t be elusive
Follow these steps and you are halfway there. Don’t stop there!
Allow yourself 15 minutes each day to update your content. You will get better at specifically targeting your ideal audience. Your content will be fresher and better at encouraging their engagement.
LinkedIn is so much more than an online CV. Feed it and watch opportunity come to life. Now you ARE using it properly.
View my profile on LinkedIn. Let’s connect.